HotelQuickly is a last-minute travel app that allows users to find and purchase discounted hotels across the Asia Pacific region. Founded in Hong Kong in 2012, the company today has 9 regional offices and is present in over 15 markets.
With a 3 year anniversary fast approaching and a planned launch of an app with many new features, we were asked to develop a new brand that would support the evolution of the business and product, working across key touchpoints; app, website, and social media.
Today, consumers have more control and options than ever before, allowing them to live more spontaneously than any other generation. With regular discounts and over 10,000 listed hotels, HotelQuickly challenges the high prices–and often reduced choice–of typical of last minute travel. To capture this ethos, we developed the brand purpose ‘Live More Now’.
To emphasize how the app allows you to experience all the extras, we created the tagline “Unlock more”. This is further referenced through the logo, a key, symbolizing how being a member of HotelQuickly lets you unlock not just more hotel rooms, but more adventures, more surprises and more fun!
In order to highlight the authentic experiences made possible through the app, we developed a vibrant colour palette inspired by the region’s natural surroundings, a spontaneous photography style; all annotated with an expressive hand-drawn illustrative style.
“The team really put themselves in our company’s shoes, identified what our needs were and helped us solve those needs creatively. It was a huge pleasure working with and having them in our corner.”
Tomas Laboutka, CEO and Co-founder HotelQuickly
“Idea is Everything gave us the boost we needed to take our branding platform to the next level. We were able to meet our relaunch goals thanks to their support and quick execution.”
Chris Mischler, CMO and Co-founder HotelQuickly
“We came to Idea is Everything with a vague idea and they gave it a form and body that was just what we wanted. From beginning to end they were super flexible, easy-going and supportive, and always respected input from our side. I’d jump at the chance to work together again.”
Chris Schalkx, Head of Social Media HotelQuickly