AQ Estate PLC is a property developer based in Bangkok, Thailand led by the visionary developer Yongyutt Chaipromprasith. They focus on residential developments in the greater Bangkok area.
We have worked with AQ Estate for many years, first developing the corporate brand on the back of a merger with a larger organisation. We have helped AQ with all elements of their brand, from strategy through to expression. We continue to help them by creating product brands for their growing portfolio of properties.
In a crowded market, your difference matters. We helped AQ describe the distinct benefits they deliver. ‘Blueprinting Your Future’ acts both as an internal directive for everyone that works at AQ, and externally as a tagline. It perfectly sums up the quality and attention to detail that make AQ properties valuable.
Because AQ combine a classic approach with modern execution, we were inspired by a tool that architects and developers have used for centuries: the compass. We created a modern interpretation, combining it with the A and Q in AQ estate to create a truly meaningful symbol that is the core of the brand’s visual expression.
We worked with the team at AQ to understand all of the brand touchpoints, both physical and digital. We developed templates and clear specifications for many types of collateral, from embroidered merchandise to the AQ website. We even collaborated with them to create a concept to brand their office interior.